Development Process
1996 Establishment of Auspearl (Shenzhen) Co. Ltd.
1997 Set up development orientation: Focus on Pearl Jewelry and fill the gap of domestic market.
1998 Introduced Tahiti Black Pearl into Chinese market
1999 Registered “Auspearl, the first self-explored brand
2000 Promoted Brand VI Image of 1st Generation Ausperal, in which a system of brand standards was set.
2001 Retail of 1st generation “Auspearl” pearl jewelry.
2002 Tahiti Black Pearl was taken as the leading role in developing “Auspearl” and to lead the development of other products
2003 Establishment of Fine Pearl Jewelry Ltd. Co
2004 Enlarged operational scale, moved to current site, built up factory and accomplished individual research and development
2005 Participated in overseas fairs and stepped into international market
2006 Enhanced management comprehensively by adopting modern management systems and using applied computer science to realize a systematic management
2007 Explored Middle-East market and fulfilled the significant goal in company’s development strategy
2008 Determined development concept and orientation, set up first “Five-year Plan” and turned from OEM mode to ODM mode
Readjusted company’s structure and optimized core team to enhance overall competitiveness
First theme of series of collections and exquisite work design for VIP customers in special case service.
2009 Established new factory building to enlarge producing scale
Drafted quality standard; quality has been improved overall and reached a new height
New exhibition hall and office image renewed. 
Started “Auspearl” Brand Updating Project and devoted to build up top pearl jewelry retail brand in China
Released pearl jewelry trend for first timeand determined to be the trendsetter of domestic pearl jewelry market.
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